Potica (po-TEE-tsa) is an Eastern European dessert bread. Its history is rich here on the Iron Range and it may be the item that most defines the Sunrise Bakery.
In the 1960's, Ginny Forti, current co-owner of Sunrise, set out to be the first to commercially market this bread nationally and internationally. So the story goes, Eunice Kennedy visited the Iron Range, tried potica, and declared it to be served at her brother's inaugural celebration, if he was elected. This was confirmation enough of this dessert bread's popularity, to inspire Ginny to market it. And so it all began... Then in the early 1990's, the Los Angeles Times discovered and covered this delicacy, helping to propel our national sales.
In time, potica would become a food that defined both the region and state's culinary scene. In part, our success is due to the complexity of creating this product. Like all our products, we still craft each potica loaf from scratch and by hand. Here is a step-step photo guide:
As we are about to wrap up another holiday season and our one-hundredth year, we want to say Merry Christmas and Happy Holidays. Enjoy the days to come. Stay tuned for more tips in the New Year. What will our one-hundredth and one year bring?